“Opening a drive-in, for me, wasn’t about how much money I can make it. Still, he isn’t worried about restrictive sales or making ends meet. There are more employees working than usual to assist with new protocol, meaning Cohen’s payroll will be higher with less revenue coming in. “I’m going to have to pay higher processing fees because I can’t take cash,” he said. That safety measure limits the handling of cash, while ensuring spots aren’t oversold.
PARAMOUNT DRIVE IN THEATRES TIPS MOVIE
“We routinely sell out in the summertime when there’s a big new movie and the weather is good,” he said.Īlso for the first time, tickets are only being sold online. There’s an average of 2.3 adults per car, but even with admission running at $10 a pop, Cohen’s math suggests there’s “potential money left on the table.” That’s resulted in roughly 640 spots up for grabs nightly across five screens.
For many cinemas, Cohen’s included, the end May through Labor Day in September remains one of busiest times of year.īut for the first time in the 33 years that Cohen has been running herd, things at Transit Drive-In look a little different.įor one, he’s capped capacity in the parking lot at 50% to allow more space between vehicles. Andrew Cuomo gave drive-ins in his state permission to sell tickets again and Transit Drive-In was able to open just in time for Memorial Day weekend.
When Paramount pulled it from release, Cohen delayed the reopening - first voluntarily before it became mandatory two weeks later. Cohen had been planning to dust off projectors and set up shop in the middle of March, just in time for “A Quiet Place Part II,” a sequel to John Krasinski’s horror hit. It doesn’t open until summer when it’s finally warm enough to spend time outdoors. Transit Drive-In, located about 30 minutes north of Buffalo in Lockport, is seasonal (probably a good thing considering western New York’s arctic chill during much of the winter). The bulk of those who own and operate cinemas are struggling to survive, having been left without a way to make money while theaters are shuttered.Ĭohen considers himself one of the lucky ones. about 300 drive-ins still exist, compared to over 5,400 brick-and-mortar theaters - they’ve been rare bright spots for the exhibition industry. And though there aren’t many left in the U.S. That may be true, but there’s no denying that drive-in theaters are uniquely suited to thrive while most multiplexes stay closed due to the global heath crisis.
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